If you’re a vegan blogger, you probably started writing because you’re passionate about the vegan lifestyle, food, travel, and activism. But so is every other vegan blogger on the internet.
In a crowded online space teeming with vegan recipes, vegan travel guides, and more, how can you make your blog stand out? A few simple best practices can help you showcase your passion to a hungry audience, cementing you as an authoritative vegan blogger to follow. Here’s what you should know.
1. Create Captivating Content
Want to leave the competition behind? One of the best blog writing tips to help you stand out in a crowded market is to create higher quality content than anyone else.
Research the questions people have for your niche: what are some vegan tips for using aquafaba in pastry-style baking? What are some of the best vegan items on Amazon? Where should a new vegan eat on a road trip?
If you’ll be putting a great deal of effort into this, it pays to use evergreen topics like these, meaning topics that will be helpful and relevant for a long time.
2. Post Consistently and Often
Posting on a consistent schedule is a good way to keep your audience coming back: they know when to expect your next post!
Your exact frequency isn’t as important as ensuring that you have a regular schedule. A good rule of thumb is to post as often as you can without sacrificing quality (or losing your mind). Create a content calendar, and stick to it!
3. Write Guest Posts
Your first aim is likely to build your online brand and presence through your own blog. But to stand out while you’re getting started, consider leveraging the traffic of a popular vegan blog!
Guest posting with an authoritative blog in your niche (see below) is a great way to build up backlinks and create brand awareness.
4. Find Your Niche
There are millions of blogs out there, and everyone’s trying to cover content that appeals to their audience. But when others go general, it’s time to get specific.
Find a niche that matters to you in some way or an approach to blogging that is uniquely yours.
Maybe your blog is about creating fast and easy vegan recipes, or vegan and gluten-free recipes. Or perhaps you share tips on safe vegan activism in your area, or maybe your blog shares the best vegan donuts in every city you travel to. Whatever the case, make sure to make it your own.
5. Make Use of SEO
No blog can escape the need for quality SEO services. If you want to get your blog seen by others, you’ll want to get it to the top of the search results, specifically—you’ll need to put your SEO to good use. Consider your keywords for each post carefully, follow basic blog SEO tips and best practices, and educate yourself on what it means to have good SEO.
6. Harness the Power of Social Media
Sure, this post is about blogging—but in today’s digital world, it’s hard to ignore the power of social media. After you’ve worked so hard to craft the perfect post, it’s a shame not to share it with the world.
Working to grow your online presence can take time and effort, but sharing your post with fans can help amplify your message long after you hit publish.
7. Reach Out to Subscribers
If your goal is to truly connect with subscribers, there are few better ways than an email subscription list. Give dedicated readers a sneak peek at your latest adventures, create opt-in lists based on interest, and create automated campaigns that send out a series of emails to new followers. You can even automate it to send out your latest blog post to your email list so you don’t have to!
This is a great way to cultivate relationships with your followers and to keep your blog top of mind.
Develop Your Vegan Blogger Skills
Creating a blog that stands out from the crowd takes time, and that’s just as true for a vegan blogger as it is for everyone else. In the vegan market, you’ll need to be at the top of your game when it comes to marketing, social media, and SEO to help your content stand out. With time and effort, you’ll be able to develop these skills and showcase the best of what you offer!
If you’re looking for support as you develop your skills, we can help. Our marketing experts will be happy to craft strategies to make your brand stand out and get found online, so reach out to us to learn more!